We could write for days on just the subject of successful event advertisement, but we won’t. Instead, we will provide the most important elements you need to know in order to successfully advertise an event.
You will already have a good idea of the type of person you’re trying to attract from the initial event brief. Bear this in mind when advertising your event and have it at the forefront of your mind from this moment on.
Consider where the target demographic can be found, what advertising and communication mediums they might use and the language and style of communication that will resonate well.
If your target audience is high earning corporate forty somethings, a Snapchat advertising campaign won’t reach them. Similarly, if your target is tweens, placing a half-page ad in a broadsheet isn’t going to work either. Use the most appropriate channels for the audience to maximise its potential.
